Search Engine Optimization

Search Engine Optimization (SEO) ensures that website and their content are promoted on internet-based platforms such as search engines, directories, and listings by highlighting its key features, thus allowing access by targeted and specialized segments.

ORCA GROUP boasts an SEO team that is highly experienced in this area and is devoted to ensuring that websites developed by the company are ranked and priority listed in terms of search engines. ORCA GROUP therefore ensures that client websites do not simply exist but have a standing on web domains, get promoted in the most efficient way technology can provide today, and reach a much wider cross-section of target audiences.

The ORCA GROUP SEO team thus ensures that client websites are at the forefront of all internet based searches, appear on the first few pages, and create a space in the top ranking of that search area.

ORCA GROUP ensures this by incorporating the following into the SEO process:

Onpage Techniques

·         Original Content

·         Meta Tags

·         Advanced HTML Source Code Optimization

·         W3C Validation and Reporting

·         Image Optimization

·         Body Copy Optimization

·         Flash/JS Optimization

·         Internal Linking & Navigation Optimization

·         XML Sitemap Generation and Submission

·         Robots.txt Creation

Offpage Techniques

·         Niche Directory Submission

·         Blog Link Building (content and blogroll) 

·         Article Submission

·         Competition/Hub Based Link Building

·         Advanced Link Building

·         Quality Reciprocal Linkage

·         Social Bookmarking

·         Classified Posting

·         Press Releases

·         Participate on Social Networking Site like Facebook, Twitter, LinkedIn, Google+

Social Engine Marketing

Search Engine Marketing (SEM) is one of the most effective methods that businesses can use to acquire new customers online or to find targeted users.

Using a combination of SEO and Pay-Per-Click (PPC) advertising, the expert team at ORCA GROUP effectively increases the traffic on its clients' websites, which results in more business opportunities for its clients as well as an increase in the quality and volume of website traffic originating from search engines.

At ORCA GROUP, the SEO/SEM team is focused on fulfilling the primary purpose of PPC which is to acquire new customers/users from keyword-triggered advertisements, which are displayed on search engine results pages. The more relevant the advertisement is to its intended audience, the more cost effective the advertising is. ORCA GROUP’s SEM efforts are to provide its clients with long-term cost effectiveness, targeted traffic and improved user experience.

Social Media Optimization

Social media, such as Facebook, LinkedIn, Twitter, are widely seen as meeting places for people across the world. However, social media are also centers where information, content and opinions about brands and products are shared. Effective Social Media Optimization (SMO) is aimed at harnessing the power of social media to promote businesses and brands. ORCA GROUP’s SMO team uses targeted advertising campaigns and custom optimized social media profiles to ensure that its clients’ brands reach wider audience. It helps its clients become more visible and recognizable on social media networks so that there is a positive impact on website traffic and sales.

The team does this by:

·         Creating unique graphic designs for clients’ company’s profile

·         Providing community widgets for client websites

·         Creating an effective advertising campaign on Facebook

·         Preparing and planning creative contests that will engage Facebook users’ attention

·         Supplyingcustomer profiles with contact forms and outstanding interactive elements

·         Providing tools such as stores, applications or quizzes

·         Using specialized tools for social monitoring to know what consumers are saying about clients